Project Overview: Determined to craft a unique identity as a musical artist, I set ambitious goals of amassing over 10,000 followers and finding a musical band to team up to perform at exclusive events such as weddings, christenings, and private parties.
This is about my journey through my personal brand case study, as I transformed my TikTok profile into a dynamic stage for my musical aspirations.
My Role
Responsibilities
➤ Content Creation
➤ Crafting and Implementing Digital Marketing Strategies
➤ Market Research
➤ Copywriting
➤ Using Social Media to Engage Consumers
➤ Monitoring Social Media Metrics
Challenges & Objectives
Striking the Right Chord: TikTok Challenges Met, Objectives Revealed
My most significant challenge was creating compelling and high-quality content to build the audience I desired and become visible for potential collaborations with musical bands.
It becomes particularly challenging when you're uncertain about your approach, hoping that this time, the content you've crafted will go viral and will attract more people to your page who share the same visions and passions as you. So you can spark their interest and encourage them to follow more of your posts in the future.
In the initial stages, my TikTok venture was a melodic exploration filled with uncertainty. However, with perseverance and a commitment to improvement, I honed a strategy that propelled me toward my goals within two months.
My key approach involved categorizing my content into three types of content: branding, hot musical trends, and musical challenges. Recognizing the need to diversify and attract more people in order to get more traffic on my page was a big step because these categories served as pillars to support my overarching strategy.
Marketing Strategy
Crafting TikTok Success with Replicated Notes and Insightful Marketing Tactics
My branding content, featuring musical pieces of me singing and playing guitar, gained some initial traction but not enough to reach more people. However, I understood the importance of driving traffic to my page through a multifaceted content approach.
The content with musical challenges topics and hot trends will accomplish that. The most crucial aspect, apart from these, was to emulate already successful viral content within my niche and create similar content featuring myself.
This led me to conduct market research, exploring small accounts like mine that craft posts going viral, to understand what works and what doesn't. In the past, attempting to make content go viral felt like spinning a wheel at a casino, hoping for a win.
While seeking inspiration from successful viral content within my niche, I deliberately refrain from copying or replicating. Instead, I draw inspiration to craft better and more authentic content.
By deconstructing successful posts, I identified patterns that resonated with audiences. This process enabled me to create viral-worthy content intentionally, drawing inspiration from successful posts' elements such as camera angle, topic, hook, video length, call-to-action, and even descriptions.
The only variables I adjusted were hashtags and post timings, experimenting to find the optimal combination.
TikTok Account
TikTok posts
TikTok Analytics
TikTok Videos
TikTok Videos
TikTok Videos
TikTok Videos
What matters the most is how many seconds of your video people watch. That's the crucial metric for your posts to go viral and be pushed to others. What matters most is the quality of your content. While important, likes, comments, and shares take a secondary position. The most critical factor is how you create your content and the hooks you use.
Being mindful of TikTok's geo-location dynamics, I tailored a significant portion of my content to my native language, Romanian. This localized approach enhanced specificity and connected me more intimately with my audience, combined with respecting the nuances of my time zone for strategic posting.
In terms of posting frequency, I initially experimented. However, after discovering a reliable YouTuber, Robert Benjamin, who shares insights on TikTok, Instagram, and YouTube algorithms, hashtags, posting times, and updates, I concluded that it's optimal to post 2-3 times a day on TikTok.
The most important posts should be scheduled for the second part of the day, particularly in the evening around 7 p.m., aligning with the peak activity of the audience on the platform.
Results & Achievements
Surpassing Milestones and Orchestrating Collaborations
With the outlined strategy, I not only achieved my initial goal of amassing more than 10,000 followers but surpassed it, reaching over 20,000 within a span of 2 months. The engagement rate went through the roof, starting from an initial 2.3% and now standing at over 10% across the last 9 posts.
Furthermore, the average views for the most recent 9 posts have surpassed 10,000.
Regarding the second goal, I successfully reached out to musical bands in my region, collaborating with two of them for performances at private events, weddings, and christenings.
While my musical skills naturally played a significant role, I believe my personal brand was equally instrumental. Having an established audience demonstrated to these bands that people appreciate and engage with my music, setting me apart in their eyes.
Key Takeaways
Key Points from Crafting a Musical Presence on TikTok
Embarking on my TikTok journey to spotlight my musical aspirations, I faced dual challenges: crafting compelling content and navigating the uncertainties of virality. Perseverance honed a strategy within two months, categorizing content into branding, trends, and challenges.
Inspired by successful posts but avoiding direct replication, I drew inspiration to create better, authentic content. Deconstructing winning posts revealed patterns for intentional viral content, adjusting variables like hashtags for optimization.
Quality resulted in metrics, with seconds watched as the pivotal metric. A localized approach and strategic insights on posting frequency yielded remarkable results—20,000 followers in two months, a 10% engagement rate, and 10,000+ average views on the last 9 posts.
Beyond metrics, the personal brand led to successful collaborations with two musical bands. This journey highlights the transformative power of strategy and creativity in the digital realm.
